Paid social services

Make future opportunities easier to win 

Enter the conversation earlier

One pipeline.
The full collective behind it. 

B2B paid social lets you reach the roles, companies and named accounts you want to influence across LinkedIn, Meta and other platforms. Match the audience with the right proposition, and they’ll have context when comparison starts.

OUTCOMES

What better paid social delivers

  1. Build tangible recognition

    Target roles, seniority, industries and named accounts at the scale you need.

  2. Stay in the frame as interest builds

    Bring previous visitors back by targeting them at their next step.

  3. Find the message that moves buyers

    Test creative by platform and stage, then strengthen every later touchpoint.

Turn social insight into wider advantage

For ambitious teams
with growth to prove

Our senior paid social specialists bring audience and creative insights into the wider Collective. This influences the approach to search, landing pages and sales.

SEE WHERE PAID SOCIAL EARNS ITS PLACE

CREATE MEASURABLE MOMENTUM

Our Qualified Pipeline System™ connects paid social marketing with qualified enquiries, sales conversations and opportunities, giving you a clear view of the channel’s commercial impact.