Cookie Policy

Last Updated: 24th April 2026

1. Introduction

This Cookie Policy explains how Performance Marketer (“we”, “us”, or “our”) uses cookies and similar tracking technologies on performancemarketer.co.uk (“the Site”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

This policy should be read alongside our Privacy Policy and applies to all visitors to the Site.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, to provide information to site owners, and to enable certain features and functionality.

We also use similar technologies such as local storage (sometimes called “browser storage”), which stores data directly in your browser in a similar way to cookies.

3. Legal Basis

We use cookies in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR).

Under PECR, we are required to obtain your consent before placing any cookies on your device that are not strictly necessary for the operation of the Site. Where cookies require consent, we will ask for it before setting them.

  1. Types of Cookies We Use

We use the following categories of cookies on the Site:

4.1 Analytics Cookies

These cookies help us understand how visitors interact with the Site by collecting and reporting information about page visits, traffic sources, and user behaviour. The data collected is aggregated and used to improve the Site’s performance and user experience.

We use Google Analytics 4, Microsoft Clarity, and Framer Analytics for this purpose.

4.2 Marketing Cookies

These cookies are used to track visitors across websites in order to display advertisements that are relevant and engaging. They also help us measure the effectiveness of our advertising campaigns and attribute conversions to the correct advertising source.

We use the Meta (Facebook) Pixel and Google Ads conversion tracking for this purpose.

4.3 Functional Cookies

These cookies support the technical delivery of third-party services used on the Site. They do not track you for advertising purposes but are necessary for certain analytics and measurement tools to function correctly.

5. Cookies Set on This Site

The following table lists the cookies currently active on the Site, based on a scan conducted on 24 April 2026.

The following section lists the cookies currently active on the Site, based on a scan conducted on 24 April 2026.

Cookie Name: _ga

  • Provider: Google

  • Purpose: Google Analytics 4. Distinguishes unique visitors to the site by assigning a randomly generated identifier. Used to calculate visitor, session, and campaign data for site analytics reports.

  • Type: Analytics

  • Duration: 2 years

Cookie Name: _ga_L4S9E21Z3Q

  • Provider: Google

  • Purpose: Google Analytics 4. Maintains session state across page requests. Tracks which pages a user visits during a single browsing session.

  • Type: Analytics

  • Duration: 2 years

Cookie Name: _gcl_au

  • Provider: Google

  • Purpose: Google Ads. Stores a unique identifier used to link ad clicks with conversions on the site. Helps measure the effectiveness of advertising campaigns.

  • Type: Marketing

  • Duration: 90 days

Cookie Name: _fbp

  • Provider: Meta

  • Purpose: Meta (Facebook) Pixel. Stores a unique browser identifier used to deliver and measure the performance of advertising across Facebook and Instagram.

  • Type: Marketing

  • Duration: 90 days

Cookie Name: _fbc

  • Provider: Meta

  • Purpose: Meta (Facebook) Pixel. Records the click identifier when a user arrives at the site from a Facebook or Instagram advertisement.

  • Type: Marketing

  • Duration: 90 days

Cookie Name: _clck

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Stores a unique user identifier and session data to support Clarity’s behaviour analytics and heatmap functionality.

  • Type: Analytics

  • Duration: 1 year

Cookie Name: _clsk

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Connects multiple page views by a user into a single Clarity session recording.

  • Type: Analytics

  • Duration: 1 day


Cookie Name: CLID

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Identifies the first time Clarity encountered this user on any site that uses Clarity.

  • Type: Analytics

  • Duration: 1 year

Cookie Name: ANONCHK

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID.

  • Type: Functional

  • Duration: Session

Cookie Name: MR

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Used to collect information for analytics purposes.

  • Type: Analytics

  • Duration: 7 days

Cookie Name: SM

  • Provider: Microsoft

  • Purpose: Microsoft Clarity. Used in synchronising the MUID across Microsoft domains.

  • Type: Functional

  • Duration: Session

Cookie Name

Provider

Purpose

Type

Duration

_ga

Google

Google Analytics 4. Distinguishes unique visitors to the site by assigning a randomly generated identifier. Used to calculate visitor, session, and campaign data for site analytics reports.

Analytics

2 years

_ga_L4S9E21Z3Q

Google

Google Analytics 4. Maintains session state across page requests. Tracks which pages a user visits during a single browsing session.

Analytics

2 years

_gcl_au

Google

Google Ads. Stores a unique identifier used to link ad clicks with conversions on the site. Helps measure the effectiveness of advertising campaigns.

Marketing

90 days

_fbp

Meta

Meta (Facebook) Pixel. Stores a unique browser identifier used to deliver and measure the performance of advertising across Facebook and Instagram.

Marketing

90 days

_fbp

Meta

Meta (Facebook) Pixel. Records the click identifier when a user arrives at the site from a Facebook or Instagram advertisement.

Marketing

90 days

_clck

Microsoft

Microsoft Clarity. Stores a unique user identifier and session data to support Clarity’s behaviour analytics and heatmap functionality.

Analytics

1 year

_clsk

Microsoft

Microsoft Clarity. Connects multiple page views by a user into a single Clarity session recording.

Analytics

1 day

CLID

Microsoft

Microsoft Clarity. Identifies the first time Clarity encountered this user on any site that uses Clarity.

Analytics

1 year

ANONCHK

Microsoft

Microsoft Clarity. Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity does not use ANID.

Functional

Session

MR

Microsoft

Microsoft Clarity. Used to collect information for analytics purposes.

Analytics

7 days

SM

Microsoft

Microsoft Clarity. Used in synchronising the MUID across Microsoft domains.

Functional

Session

6. Local Storage

In addition to cookies, the following data is stored in your browser’s local storage by the Site and its third-party services:

Item Name: _gcl_ls

  • Provider: Google

  • Purpose: Google Ads. Stores pending conversion data locally when the main cookie cannot be set, ensuring conversion tracking accuracy.

  • Type: Marketing

  • Duration: Session

Item Name: lastExternalReferrer

  • Provider: Framer

  • Purpose: Framer Analytics. Records the referring website URL from which the visitor arrived at the site.

  • Type: Analytics

  • Duration: Persistent

Item Name: lastExternalReferrerTime

  • Provider: Framer

  • Purpose: Framer Analytics. Records the timestamp of the last external referral visit.

  • Type: Analytics

  • Duration: Persistent

Item Name: multiFbc

  • Provider: Meta

  • Purpose: Meta Pixel. Stores multiple Facebook click identifiers when a user arrives via different Facebook ad campaigns.

  • Type: Marketing

  • Duration: Persistent

Item Name

Provider

Purpose

Type

Duration

_gcl_ls

Google

Google Ads. Stores pending conversion data locally when the main cookie cannot be set, ensuring conversion tracking accuracy.

Marketing

Session

lastExternalReferrer

Framer

Framer Analytics. Records the referring website URL from which the visitor arrived at the site.

Analytics

Persistent

lastExternalReferrerTime

Framer

Framer Analytics. Records the timestamp of the last external referral visit.

Analytics

Persistent

multiFbc

Meta

Meta Pixel. Stores multiple Facebook click identifiers when a user arrives via different Facebook ad campaigns.

Marketing

Persistent

7. Third-Party Services

The Site uses the following third-party services that may set cookies or collect data:

  • Google Tag Manager – Manages the loading of other tracking scripts. Does not set cookies itself but controls when analytics and marketing tags fire.

  • Google Analytics 4 – Collects anonymised data about site usage including pages visited, session duration, and traffic sources. Data is processed by Google LLC.

  • Google Ads (DoubleClick) – Tracks conversions from Google Ads campaigns and enables remarketing. Data is processed by Google LLC.

  • Meta (Facebook) Pixel – Tracks site visits and conversions from Facebook and Instagram advertising. Data is processed by Meta Platforms, Inc.

  • Microsoft Clarity – Records anonymised session replays and heatmaps to understand how visitors interact with the Site. Data is processed by Microsoft Corporation.

  • Framer Analytics – The Site is built on the Framer platform, which collects basic analytics data such as page views and referral sources. Data is processed by Framer B.V.

8. International Data Transfers

Some of the third-party services listed above are operated by companies based outside the United Kingdom. In particular, Google LLC and Meta Platforms, Inc. are based in the United States. Where personal data is transferred outside the UK, these providers rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or adequacy decisions to ensure your data is protected in accordance with UK data protection law.

  1. How to Manage Cookies

You can control and manage cookies in several ways:

9.1 Browser Settings

Most web browsers allow you to manage cookies through their settings. You can typically set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. The method for doing this varies between browsers – consult your browser’s help documentation for instructions.

9.2 Opt-Out Links

You can opt out of specific third-party tracking services using the links below:

9.3 Clearing Local Storage

To clear local storage data, open your browser’s developer tools (usually by pressing F12), navigate to the Application or Storage tab, and clear the local storage for performancemarketer.co.uk.

10. Impact of Refusing Cookies

The Site does not use any strictly necessary cookies, so refusing or deleting all cookies will not affect your ability to browse or use the Site. However, disabling analytics and marketing cookies means we will not be able to understand how you use the Site or measure the effectiveness of our advertising.

11. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically.

The date at the top of this policy indicates when it was last updated.

12. Contact Us

If you have any questions about our use of cookies or this policy, please contact us at:

Email: hello@performancemarketer.co.uk

Website: https://performancemarketer.co.uk